JUPITER, Fla. -- Long an advocate for changing the culture of youth sports, manager Mike Matheny will now use social media platforms to disseminate his message.
Matheny has started a website -- www.mikematheny.com -- on which he will post blogs and video interviews related to his views on how to change that culture. In a welcome letter posted on his website, Matheny described his intention of creating the website as a way to bring children and parents "fresh information and videos … that will challenge and encourage coaches, parents and aspiring athletes to use sports as a platform to develop character, and skills that are needed for success on the field and off."
Matheny unintentionally became a leading advocate for this culture change in 2009, after he typed out a letter noting a number of conditions that had to be met before he agreed to coach a youth baseball team. The letter denounced parental interference and spoke of an environment that would be faith-based.
That letter has since circulated nationally and is now known as the Matheny Manifesto. Through his website -- and a complementing Twitter account (@mikematheny22) -- Matheny intends to provide additional resources for those who believe in his vision.
"There are a lot of people that believe in that concept, so now what?" Matheny said Monday. "[I'm] just trying to give them some things to challenge them, and the target market is coaches, parents and kids, for trying to change the concept of youth sports or the culture of youth sports, or give them another option."
Matheny's blog posts aren't solely dedicated to the topic of youth sports, either. He has already written about a wide-range of topics, including Chris Carpenter's injury, Lance Lynn's weight loss, the fifth starter competition and his recent surgery. The website also highlights Matheny's foundation -- The Catch22 Foundation -- which is now in its 10th year.
Jenifer Langosch is a reporter for MLB.com. Read her blog, By Gosh, It's Langosch, and follow her on Twitter @LangoschMLB. This story was not subject to the approval of Major League Baseball or its clubs.