ST. LOUIS -- With the Cardinals in the first round of the National League playoffs, St. Louisans can eagerly anticipate both the national attention and the measurable economic benefits that post-season play will bring to the St. Louis region.
The St. Louis Regional Chamber and Growth Association’s (RCGA) Chief Economist Ruth Sergenian noted that the total economic impact of the Cardinals playoffs depends upon the number of games played here in St. Louis. If all possible games are played through the World Series, the impact would approach the impact of the All Star’s week in 2009 at over $56 million. Any added economic benefits to the region from the playoffs are above and beyond the impact of the 2012 Cardinal regular season. The 2012 season drew 3.26 million fans, above the projected attendance of 3.1 million fans. This increased attendance brings the 2012 Season’s total economic impact to $338.9 million, up from the $322 estimated at the start of the season.
Sergenian calculates that the economic impact of the Cardinals appearing in the Divisional Playoffs would approach $5.2 million per game. This estimate is based on the assumption that the games would draw 46,200 attendees per game. Historically, out of town visitors constitute some 40% of Cardinals attendance. The playoffs will bring increasing attendance from out of town visitors, as well as the media and the MLB. Direct visitor spending and direct Busch Stadium operations are expected to reach a total of $2.6 million per game for the division series. There are approximately 3,000 day-of-game employees at Busch Stadium.
The direct expenditures will ripple through the local economy to generate another nearly $2.6 million in indirect and induced expenditures, to reach the total impact of almost $5.2 million. The RCGA uses an economic model called IMPLAN to develop these estimates.
The RCGA is the chamber of commerce and economic development organization for the 16-county, bi-state region. With nearly 4,000 member companies, RCGA members constitute 40% of the regional work force. The mission of the RCGA is to unite the region’s business community, and to engage dynamic business and civic leadership to develop and sustain a world-class economy and community.