Cards fans urged to go RED for kids throughout postseason

ST. LOUIS – October 3, 2012 - The St. Louis Cardinals are encouraging local businesses, schools and other organizations to help kids in our community while supporting the team’s quest for a 12th World Championship (#12in12) by participating in Cardinals RED for Kids (#RED4kids). 

RED stands for Rally Everyone Day.  Piloted during the 2011 postseason, Cardinals RED for Kids is the team’s version of an office “dress down” day in which participating organizations make a donation to Cardinals Care in exchange for the opportunity to sport their Cardinals clothes at work or school. Since last year, Cardinals Care has raised nearly $15,000 through RED for Kids.

 “This is a great way to show your support for the team and help kids in our community,” said Michael Hall, Vice President of Community Relations and Executive Director of Cardinals Care. “We hope to rally everyone to support the Cardinals as we look for our 12th World Championship in 2012.”

To participate, fans should go to cardinals.com/red to register their organization.  While the Cardinals would like businesses to help raise money while showing their team spirit, schools are not required to make a donation to get involved.  Participating schools, businesses and organizations are also encouraged to submit photos via the team’s website and social media showing their Rally Everyone Day (#RED4kids) spirit.

Cardinals Care is celebrating 15 years of “Caring for Kids” both on and off the baseball field. Cardinals Care has invested nearly $18 million in helping children, including providing nearly $11 million in grants to over 800 non-profit youth organizations, and building 19 youth ball fields in disadvantaged neighborhoods in Missouri and Illinois.  For nearly a decade, Cardinals Care has run the innovative Redbird Rookies program, a free baseball league for kids who otherwise might not have the opportunity to play. In addition to providing all the uniforms, gloves, bats, balls and other equipment needed for each team, Redbird Rookies also provides extensive off-field support in the areas of health, education, mentoring and the cultural arts for each of the nearly 4,500 kids who participate in the program each year. For more information about Cardinals Care, or to sign up for Cardinals RED for Kids, visit cardinals.com/red.