Instagram Fan of the Day promotion announced

ST. LOUIS – September 26, 2012 - The St. Louis Cardinals announced today that they have launched the Cardinals Instagram Fan of the Day promotion to showcase original, fan-generated photos via the Cardinals social media as part of the team’s end-of-season fan appreciation efforts.

“We are celebrating the best fans in baseball by asking them to share their favorite original Cardinals photo with us,” said Bill DeWitt III, President of the Cardinals. “Thanks to cell phone technology and apps like Instagram, even amateur photographers can take some pretty cool photos.”

Dewitt said the team is urging fans to share original photos of their favorite baseball moment or of themselves, family or friends enjoying Cardinals baseball or just showing their Cardinals pride. To participate in the contest, fans must be at least 18 years of age and on Instagram, follow the team’s account (@cardinals) and tag their photo with the hashtag #cardsgram. Fans can tag as many photos as they like and view photos from other participating fans by using #cardsgram in the search bar of Instagram

Everyday throughout the rest of the 2012 season, including hopefully well into the postseason, the Cardinals will showcase one lucky fan’s photo each day on the Cardinals Instagram account, as well as the team’s Facebook (facebook.com /cardinals) and Twitter (@cardinals) pages. The Cardinals Instagram Fan of the Day’s photo will be shared with more than a million fans that follow the club’s official social media channels. Fans can learn more about the Cardinals Instagram Fan of the Day contest at www.cardinals.com/cardsgram .