The licensing and sponsorship agreement will allow Anheuser-Busch, the world's largest brewing company, to showcase its history in St. Louis as well the global reach of its brand. The venue will include a restaurant featuring authentic German cuisine, more than 100 beers on tap -- both national and international -- as well as nightly live music, an outdoor beer garden and a rooftop deck with views overlooking Busch Stadium.
"We are excited to have Anheuser-Busch join the Cardinals and the Cordish Companies as an anchor partner in the first phase of Ballpark Village," Cardinals president Bill DeWitt III said in a release. "Anheuser-Busch has always been a great partner of the Cardinals, and their commitment to this project will strengthen an already-great corporate relationship."
The first phase of Ballpark Village will also include "Cardinals Nation" -- which will have a Cardinals-themed restaurant, a Cardinals museum, Cardinals Hall of Fame and a rooftop deck overlooking the stadium with ticketed seats. The initial phase of Ballpark Village, which is expected to begin construction later this year, will also have a central plaza known as the St. Louis Live! Entertainment Plaza that will feature a 40-foot diagonal LED viewing screen.
Ballpark Village will cost approximately $550 million to complete and will span seven city blocks and 10 acres just north of Busch Stadium. The facility will feature retail, entertainment, office and residential buildings.
"Anheuser-Busch and the Cardinals are not only two of the most recognizable brands in the world, they are also both St. Louis institutions," Cordish Companies chairman David S. Cordish said in the release. "Their involvement makes Ballpark Village one of the most exciting projects in the country, while also ensuring that it is built on a successful foundation that is uniquely St. Louis."