The program will be pledge-based, with fans asked to make a monetary pledge for every home run hit by the Cardinals this season. Pledge amounts must be made in 25-cent increments, and all donors will receive a Homers for Health window cling and a Rally Tally Scorecard. Donors pledging at least 50 cents per homer will also receive a commemorative photo of Freese and Holliday.
"This is a way that we can help give back," Holliday said during the program's introductory press conference on Monday afternoon. "We felt like this was a great opportunity to get involved. We hope everyone will see the benefit."
All monies raised through this program will be donated to the SSM Cardinal Glennon Children's Medical Center, which is a not-for-profit pediatric hospital in St. Louis.
"We're going to do our job, play our hearts out," Freese said. "We just want Cardinal Nation to be involved. This is an important thing. We can change lives here."
To kick-start the program, Centene Charitable Foundation announced that it would match up to $100,000 in donations. Peabody Energy offered an initial pledge of $50,000. All donations are tax deductible, and money will be collected twice -- once at the All-Star break and again after the season. A credit card must be used for the transaction.
Fans looking to make a pledge can find more information at glennon.org. Pledge forms are also available at all Dierbergs locations. The Cardinals hit 162 home runs in 2011.